Executive Strategies
The candid conversations, decisions, and industry realities most people never get to hear.
When Does a Consumer Health Company Need a Chief Commercial Officer?
As consumer health companies grow, sales and marketing can become disconnected. Here's when a Chief Commercial Officer may be the right hire, and when another role makes more sense.
Consumer Health Doesn't Need a CPG Executive… It Needs the Right Kind of CPG Executive
CPG experience can be valuable in consumer health, but it doesn't guarantee the right hire. Here's how to evaluate executive candidates against the commercial and healthcare realities of the business.